When it comes to your online presence, few things have an impact as significant as your online reputation. Just as a business’s local reputation affects their ability to sell their products or practice their services, their online reputation is equally as manipulative.
Say, for example, you sell used cars.
You own a small corner lot in an average size town and you make a decent living.
Since hiring a new mechanic, however, your clients have been coming back to you with complaints that their cars are breaking down as soon as they drive off the lot.
It doesn’t take long before word begins to travel and soon your business has a reputation for selling used cars that will break down within days.
There is no doubt that this is going to affect your bottom line.
Now, of course, you fire the mechanic and hire a new one, but by this time your company has already gained a less than desirable reputation.
Any good business owner would go on to invest in marketing to let potential clients know that things have changed, that you are doing everything you can to make things “right”…right?
But what are the chances that those clients who are complaining about your business are only going to complain to their neighbors and friends in passing conversation? In today’s age, it’s almost a guarantee that they’re going to jump online and share their thoughts there too.
So now you have managed to address things on a local level with some good PR and marketing stunts…but how do you go about managing your company reputation online? After all, your online presence reaches much further than your local presence AND there is no guide on where to begin that kind of damage control.
Enter your online reputation manager.