An online presence management service or online presence manager (OPM) is responsible for the multiple aspects of your company or brand’s online representation. This means everything from providing relevant and dynamic informational content to maintain your brand integrity to addressing public concerns and feedback to ensure consumer satisfaction.
Successful online presence management requires a special passion reserved for OPM professionals. A business owner should be focusing all of their energy on their passion, their business. – John
When it comes to reputation management, an online presence manager brings value to your organization through their experience in online marketing, their access to professional online presence management tools, and their availability. These factors come together to free up your time as a business manager and to optimize your online portfolio for optimal prominence and returns.
Does your business really need the services of an online presence management service or OPM?
As a small business owner myself, I have experience in the various facets of owning and managing multiple companies.
In a previous life I played the role of CEO and during that time I also attempted to manage my online presence portfolio. I knew that few people understood the needs of small business owners when it came to online representation, but at the same time, I discovered that managing my online reputation as well as my business just wasn’t feasible. I didn’t have the time, the resources, or the knowledge I needed to do it all myself.
It was around this time that I devoted every hour I had to learn the tricks and tools used by professional online presence managers while framing it with my intimate knowledge of small business.
I wound up selling my businesses and building my own online reputation management company. Using everything I had learned I started to help other small business owners to increase their online appearance and brand profitability.