What is Online Presence Management or OPM (Online Presence Manager)?

An online presence management service or online presence manager (OPM) is responsible for the multiple aspects of your company or brand’s online representation. This means everything from providing relevant and dynamic informational content to maintain your brand integrity to addressing public concerns and feedback to ensure consumer satisfaction.

Successful online presence management requires a special passion reserved for OPM professionals. A business owner should be focusing all of their energy on their passion, their business. – John

When it comes to reputation management, an online presence manager brings value to your organization through their experience in online marketing, their access to professional online presence management tools, and their availability. These factors come together to free up your time as a business manager and to optimize your online portfolio for optimal prominence and returns.

Does your business really need the services of an online presence management service or OPM?

As a small business owner myself, I have experience in the various facets of owning and managing multiple companies.

In a previous life I played the role of CEO and during that time I also attempted to manage my online presence portfolio. I knew that few people understood the needs of small business owners when it came to online representation, but at the same time, I discovered that managing my online reputation as well as my business just wasn’t feasible. I didn’t have the time, the resources, or the knowledge I needed to do it all myself.

It was around this time that I devoted every hour I had to learn the tricks and tools used by professional online presence managers while framing it with my intimate knowledge of small business.

The result?

I wound up selling my businesses and building my own online reputation management company. Using everything I had learned I started to help other small business owners to increase their online appearance and brand profitability.

Online Presence Management Services

AdWords Management
Content Creation
Email List Building
Email Marketing
E-commerce Integration
E-commerce Management
Facebook Ads
Landing Pages
Link Building
Local Search Optimization
Organic Traffic Growth
Reputation Management
Search Engine Marketing (SEM)
Search Engine Optimization (SEO)
Social Media Optimization (SMO)
Social Media Marketing (SMM)
Social Media Management
Twitter Ads
Wordpress Design
Wordpress CMS Management
Wordpress SEO

Free Consultation


Benefits of Hiring an Online Presence Manager?

As a business owner what are the benefits of hiring an online reputation manager?

I briefly touched on some of the benefits of a professional reputation management firm above: availability, access to professional tools, and knowledge!


As I found out for myself, playing the role of CEO while trying to manage your online presence portfolio is next to impossible. There simply aren’t enough hours in the day. Hiring a professional, however, allows you to focus on running your business while someone with experience tackles your online presence.

Access to Professional Tools

Like any business, online presence management has its tools of the trade. To create a successful online portfolio, you need to have access to these tools. That means knowing where to find them, how to optimize them, and how to use them to your advantage. This is where an online presence manager’s expertise comes in.

Experience and Knowledge

A seasoned manager of online brand portfolios brings experience and knowledge to the table that you simply don’t have.

For example, say your small business specializes in racecars, this means that you may know just about everything there is to know about racecars. Unfortunately, this knowledge likely does not include an understanding of online marketing tools, mediation and management of customer reviews and feedback, and creation and optimization of dynamic online content. Conversely, an online reputation manager has the experience and knowledge needed for your successful online representation.

AdWords PPC Setup & Management

I offer affordable AdWords Management services that deliver blistering lead generation results. Whether you want a winning AdWords campaign setup that you can manage or need a full-service professional to manage your campaign, I can customize any solution to fit your business goals.

Content Management

Content Marketing is much more than sending a tweet or making a Facebook post. From original article creation to social media posting and website updates, I can manage your entire content flow while you focus on what’s most important for your business.

Local SEO

Local SEO is one of the most effective methods of marketing small businesses online. By targeting local audiences through search engine optimization, I can ensure that your products and services are being shared with those who are looking for them. That results in one thing – increased profit for your business!

Local SEO campaigns are also a great way to promote your business over the local competition. By targeting location-specific information, I turbocharge search engine campaigns to make sure that yours is the first name your potential customers see. That means a competitive edge for you and less business for your competition.

Search Engine Marketing (SEM)

Search engine marketing increases the audience of your company or brand by increasing traffic through paid and unpaid listings.

One of the most popular methods of SEM for small businesses everywhere is Google AdWords. Sadly, many small business owners fritter away their profits by purchasing AdWords blindly. When I tackle SEM for my online presence management clients I utilize various professional tools to balance profitability with competition. That means that you see an increase in your traffic without having to pay out of the nose for it.

Increasing your visibility online and pushing your opposition out of the picture is easy when you have the right tools on board!

What is Reputation Management?

By now, you likely understand the benefits and necessity of hiring an online presence manager, but what exactly will they be doing for you?

The responsibilities of an online presence management professional vary depending on your business and your needs but always focus on increasing your brand prominence online while creating a positive company image. There are a number of ways that this can be accomplished.

  • Provision of regular blog content reinforces your authority in your brand niche and keeps visitors to your site engaged.
  • Regular posting on social media networks increases your brand exposure and attracts new and return customers.
  • Interaction with customers online via forums, social media networks, and review websites provides a face for your business instead of an anonymous corporate front.
  • Response to negative reviews or experiences shared by customers online provides damage control for your reputation and maintains a happy customer base.
  • Optimization of your website and website content to make your site readable, secure, and rankable by search engines.
  • Use of professional networks to share press releases and product information creates interest in your brand and product.

No matter what plan of attack your online presence manager utilizes to keep your company and products en vogue, the bottom line is that they will be increasing your online prominence while saving you time.

Social Media Management

Social media management is a necessity in today’s age of online interaction. To get the most out of your online presence, however, it’s important to take advantage of all social media avenues. That means setting up profiles across all social networks, posting regularly to those networks, and interacting with and curating your audience.

To be truly effective, social media channels require ongoing DAILY attention, something that few small business owners have time for. Fortunately, as a professional online presence manager, I have the time and tools needed to nurture your social media presence.

Social Media Marketing (SMM)

Social media channels are a great avenue for marketing your brand and product to a large and diverse audience.

Small business owners can save a bundle on advertising by utilizing their social media presence to target potential buyers. The catch, however, is that this type of marketing is only beneficial when your social media audience is well curated and optimized for your niche. That’s where an online presence manager can prove their worth.

With regular social media profile maintenance and targeted research, your online reputation management professional can up your sales and cut your marketing budget in half.

Social Media Optimization (SMO)

When a large portion of your online presence is comprised of social media network profiles, it’s important to regularly maintain and curate those profiles. This takes time and resources that most small business owners don’t have.

Having an online presence manager on your team means that you no longer have to spend time following and unfollowing people, banning spammers, deleting inappropriate comments, maintaining healthy follow to unfollow ratios, and cultivating relationships with other authorities in your niche.
Using existing relationships and professionally developed tools, an online presence manager can optimize your social media presence to maximize your online impact.

WordPress Development

Many small businesses depend on the WordPress platform to build their online presence. While WordPress is an excellent and dynamic platform, it requires expertise that few small business owners have.

To fully take advantage of WordPress you not only need to create an appealing and functional website, but you must also secure that website against malicious attacks and ensure that regular updates take place.

As an online presence manager, I not only create your WordPress website with an appealing and streamlined design, but I do so with future advancement and online security in mind.

WordPress CMS Management

One of the benefits of using WordPress to host your company website is that it makes the addition, modification, and removal of content easy. It also allows for content to be scheduled and updated on schedule so regardless of where you are or what you are doing, your online content is dynamic.

As easy as WordPress may seem to seasoned users, however, most small business owners don’t have the time to learn how to use the WordPress platform while taking advantage of all of its features.

As an online presence manager, I not only have the experience to manage your WordPress site, but I have access to professional tools that will give your website the competitive advantage it needs.

WordPress SEO

A beautiful and regularly updated WordPress website is a great starting point for your online presence. To have the maximum impact, though, your website needs to be optimized to target visitors who are actively seeking your product or service. This requires WordPress search engine optimization.

There are multiple features built into WordPress that allow for search engine optimization. To gain the competitive advantage, though, additional tools are necessary to make your site stand out. As an online presence manager, I have access to those tools and the know-how to put them to work for you.

Online Presence Management

Packages from

$495 per month

No contract. No hidden fees.


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