Running an online reputation management company, I deal with a wide variety of businesses. One area that I find vastly underutilizes the services of reputation management strategists, however, is the medical field.
As a medical professional, your business gets more than its fair share of online criticism through consumer reviews and feedback. It’s important that you take steps to regulate this type of evaluation by actively representing your practice with the services of a brand presence manager.
When employed for your business, I implement a number of tactics to fairly represent your practice and your staff. By using these tactics, I not only build brand recognition for your practice, but I also create a friendly and personable image for your clinic. Some of the ways that I make this happen include:
- Monitoring and managing your reputation on online forums, professional databases, and review websites.
- Interaction with and response to customer feedback and comments to give your clinic a professional yet personable appearance.
- Regular posting of unique written content to portray the services offered by your clinic and to educate your potential clients about your staff and clinic facilities.
- Building a responsive and visually appealing website design that is compatible with current technology and that gives you a professional edge.
- Social media interaction and growth to spread your influence and SHOW your potential clients how involved you are with your practice and clients.
- Building and maintenance of your Google Business Profile to present a professional and reputable presence online.
- Management of and optimization of your AdWords PPC marketing campaigns to increase trust in your medical practice and provide an air of authority.
- Search engine optimization of your website and website content to make sure that your potential clients understand the targeted local services that you offer and how you can provide more than your local competitors.
When packaged together, these different areas of managing your practice’s online presence create a solid representation of a knowledgeable, personable, and reputable medical practice and that’s what your clients want to see!