Advertisement through PPC and Google Ads are a really great way to advertise your business and to get more targeted traffic to your website. Knowing which keywords to use for advertisement can be frustrating, though, because there are hundreds of thousands of options to choose from.
The average person has no idea how to narrow down those keywords to those that are going to maximize the advertising budget. What does that mean?
Well, with a limited advertising budget, you want to choose keywords that are going to get you traffic to your website, but you want keywords that are most likely to make sales and gain new customers, keywords that are not being bought up by huge corporations (this drives up the cost and competition), keywords that have little competition (the more people you have to share that traffic with, the more it’s going to cost you and the less exposure you’re going to get!) and most importantly, keywords that are relevant!
Our SEO team have the knowledge and experience needed to target those keywords for you and manage your CPC and Adwords campaigns so that you don’t go over-budget and we make sure that your campaigns perform as well as they should.