Client interaction makes clients feel that you play an active role in your business, but client appreciation is equally as important. Client appreciation lets your current and previous customers know how important they are to your business, how much you appreciate them, and that you acknowledge the fact that they chose your business over your competitors when they had a choice.
Unfortunately, many businesses – particularly those in the medical and service industries – neglect this area of their business and this can lead to some feelings of resentment and underappreciation by customers and clients.
When clients take the time to leave a glowing review of your business online, they don’t necessarily expect you to reply to that review, but when you do, you set your business apart from the competition and you let your clients know how much you appreciate them. Forget the coupons, forget the freebies, forget the bonus offers…acknowledging your clients and their support of your business will get you further every time!