Let’s say that you are interested in buying “neon green high heels”. You search online for “neon green high heels” and you are given plenty of search results. The first on you click gives you a list of keywords and key terms related to “neon green high heels”, but aside from that, all you see is a banner that links to another website or page.
Now, what’s your first thought when you encounter a site like this? For most people it’s annoyance. These types of pages are everywhere and serve to annoy potential customers more than they attract them to your business or your product. They also annoy Google.
So, you go back to your search results and click the second option. This time you go to a website that features some of those keywords (like “neon green high heels”), but those keywords are interspersed naturally throughout the site in descriptions of products that are for sale, product titles, blog posts that offer valuable information or helpful tips… you get the idea. Are you more likely to purchase from this site or the former?
It’s a no-brainer. You are going to shop with the website that looks like they know their products, the website that doesn’t redirect you with the possibility of redirecting you somewhere unexpected. In this situation, content is king but it’s not just about keywords and filling a website with them.