This is another “trick” that falls under the umbrella of #1. The whole purpose of a search engine optimization company is to get your website listed on search engines so that you get increased traffic to your website which leads to increased revenue. So, essentially, when a company tells you that they will “get more traffic to your website”…well, they’re once again, telling you that if you hire them, they’re going to do their job!!!
Some companies will mention increased traffic as a way to explain what they can do to benefit your business and this is just fine – it’s what you want. BUT, you shouldn’t hire a company believing that they are giving you megastar treatment because they’re telling you that they are going to increase your website traffic…that’s what they’re being hired for.
If you have a company say this to you, follow up with them and ask HOW they will be increasing traffic to your website, what kind of increase in traffic do they anticipate, how soon can you expect to see results? These questions will help you to filter out the “trick” talkers from the professionals.