When it comes to increasing your business exposure during a lockdown situation, you need to focus your attention on online and digital marketing. This means that you need to focus your efforts on a professional marketer who can manage the technical aspects of your online presence. It may seem like a “marketer is a marketer”, but the truth is that online marketing requires an entirely different skillset than businesses that market through print. It requires mastery of programs, algorithms, and digital techniques that the average print marketing company lacks.
Finding a reputable digital marketing provider can be tricky during this age because everyone likes to think that they’re an expert on search engines, optimizing content, and marketing online after reading a couple of articles on the topic on someone’s blog. This means that you MUST properly screen those individuals that you are considering hiring to manage your online clinic presence.
A reputable online presence management business will have a reputation that speaks volumes for them, they will be an established business, and they will be familiar with what your business needs and how to make it happen. A reputable business will NOT, however
- Push you into a contract
- Refuse to provide you references
- Promise “first spot” ranking on anything
- Talk only in technical language to purposefully confuse you