When you’re looking for “someone to run my social media”, you aren’t just taking advantage of valuable online real estate and you’re not just pitching your business or product. With a reputable social media manager on your side, you will be able to gather feedback from your customers and potential customers and put that feedback to use in improving your business and your business practices.
Many major corporations pay ridiculous sums of money out of pocket to create feedback groups and do marketing research. If you hire a social media manager with a reputation for excellence, you don’t need to sink your money into sterile groups that poll potential customers in a pretend situation or environment. Instead, you can ask questions, monitor discussion, and take a look at what real customers of your business are looking for. This will allow you to focus on those areas of your business or product that need improvement in order to increase your customer satisfaction.