3. Don’t Be Aggressive
NEVER EVER be aggressive. Even if someone attacks your brand, your product, your staff, your family… It can be tempting in these situations to “let loose”, but remember that you are the face of your company. It’s also worth remembering that ANYTHING you say online can be recorded and referenced indefinitely. Don’t make an ass of yourself.
4. Don’t Be Ruthless and Cutthroat
Every business, brand, or individual has competition and everyone wants to come out on top, but don’t sacrifice integrity to do it. Keep in mind that collaboration is a much more productive route to take when promoting yourself than being ruthless and cutthroat. Work with your competition and you can supplement each other, grow together, and find success. Act ruthlessly and create a cutthroat atmosphere and you not only make enemies, but you make your industry harder for yourself and you give the impression of being a jackass.
5. Don’t Let a Positive Online Presence Go To Your Head
If you already have a positive online presence don’t let it go to your head! No one likes the “know it all” who refuses to admit their mistakes and someone who is unapproachable. Let your popularity go to your head and you’ll soon lose all of those followers and create a negative reputation for yourself online. Just remember, there is always someone else out there who can offer what you are selling and who is willing to accept that success with grace.