Online reputation management solutions are a blessing for any business owner, but as a small business owner, they can be the difference between the success or failure of your business. Running and managing your business takes time, money, and energy that you have a limited supply of, but with the right tools, you can monitor and regulate your online reputation without draining these resources to the point of exhaustion.
Online Reputation Management Solutions for Small Business Owners
Before I start talking about particular online reputation management solutions, let’s take a minute to talk about what online reputation management solutions are and why you need them.
In today’s increasingly digital age, every business has an online reputation – that is, a reputation that has been established online concerning your business. This reputation is established in a variety of ways including things like reviews from clients, feedback from customers, social media interaction, regular updates to your site, customer service experiences, and search engine ranking.
Now, as a small business owner (I have always been one myself), I know that your free time is non-existent, your budget is stretched thin, and your energy is lacking. It’s just part of small business ownership, but it means that you have a limited ability to take on anything else without tipping the scales too much in the wrong direction. This is where online reputation management solutions come in.
Online reputation management solutions are designed to curate and manage your business’s online reputation without draining your resources. They take a small piece of one of your available resources (a small monthly financial commitment) and in return, they manage all aspects of your small business’s online reputation. Here at Online Presence Manager, I do that in a variety of ways…
Online Review Management
Online reviews are an important part of your business and they should be an accurate and truthful reflection of your business. I help you to control your business’s online reputation by monitoring and managing these reviews to ensure that they are a truthful representation of your business, that they do not negatively impact your business, and that they are responded to in a timely manner.
Social Media Management
Social media channels are a crucial avenue for advertising your business and interacting with consumers. It’s necessary to regularly monitor and manage your social media profiles, however, to show that you play an active role in your business and that you care what your clients think about your business. With regular interaction, I can build you a loyal social media following but I can also manage how your business is portrayed through social media interaction.
Search Engine Optimization
Your small business website must be search engine optimized not just to rank highly in search engines and gain traffic, but also to improve your reputation as an industry authority. When you do this, customers and potential customers will be exposed to your business more often and recognize that your business is an integral part of your industry.
Monitoring Your Competitors
When I offer online reputation management solutions for your business, one of the most important things I do is monitor your business competitors and analyze their online strategy. Doing this allows us to take advantage of holes in the market that have been overlooked by your competitor as well as target specific topics to improve your own standing in search engine rankings.
Local SEO Work
Your online reputation is influenced by how authoritative your business appears to consumers when they look for businesses like yours locally on search engines. Local SEO campaigns are designed to improve the perception of your business online by targeting local search engine results to increase how frequently and where in search results your business appears.
New content is one way to keep consumers returning to your website and to continue building links within search engine pages. Most small business owners just don’t have time to regularly create unique content, though. As part of my online reputation management solutions, I provide regular and unique content development for your business to make sure that you can spend your time doing what’s truly important to your business.
Pay Per Click Campaign Management
Pay per click advertising is a great tool for increasing your small business’s online visibility but it’s easy to get lost in the details of PPC advertising. When I manage and modify your PPC campaigns for you I constantly monitor your PPC campaign success to ensure that your business gets the most traffic and the highest rankings for your available budget.
Website Development and Optimization
Your small business’s website is an important vehicle for gaining and maintaining customers to your business so it’s important that your website accurately targets important keywords and terms and is easily read by search engine spiders. In turn, this makes sure that your business is highly ranked in search engines for relevant terms and phrases and that is what builds your authority and increases your reputation online!
Social Media Optimization
Social media channels are important as I mentioned above, but if you’re not taking advantage of all of the major social media networks that are available to your business you are losing out on online real estate. Why is this important? Because if you don’t claim ad actively manage your business profile on online social networks, someone else might! That doesn’t just mean that you’ll lose out on that real estate as a place to advertise your business, but it also means that someone else may have the opportunity to take advantage of your business name or even damage your business reputation.
Looking for Online Reputation Management Solutions for Your Small Business?
Are you looking for online reputation management solutions for your small business? Well, Online Presence Manager can help. Give me a call today at 727-475-6460 for your free consultation and assessment to see how I can help you to manage your company’s online reputation.