As a leading Clearwater SEO service provider, here at Online Presence Manager, we know how important it is for your company website design to be perfectly matched to your business and your website audience. In case you didn’t know, here are just a few of the reasons why your website design is so important…
Clearwater SEO Service: 7 Reasons Why Your Site Design Matters
1. First Impressions Matter
Whether we are talking about people or businesses, first impressions matter. One of the first impressions that your business makes is through your online presence, more specifically, your website.
Imagine you are looking for a company to provide materials for your business. You hop around the net looking at the different options available.
One of the businesses has a professional, cleancut website designed with easy to find navigation and immediate access to the top selling products on the homepage.
The other business has an amateur looking website designed in a hurry with unorganized navigation and a webstore buried inside the site that isn’t easy to find.
The choice is a no-brainer, you aren’t going to give your business to a company that can’t even take care of their own website in a professional manner.
If your website isn’t clean, professional, easy to navigate, and doesn’t have your top-selling products up front and center, then you are missing sales and losing customers.
You may also like: How to Choose a Web Design Agency
2. Outdated Websites Mean Trouble
Having an outdated website means trouble for a few reasons.
Firstly, outdated websites tell your clients that you don’t care enough about your business or your clients to maintain an updated website.
Secondly, a website that is not updated is an open invitation for hackers and identity thieves to hack in and steal your customer’s personal information. This type of incident casts a shadow over your business that hangs around for a very long time and discourages potential future customers.
3. Updated Websites Mean Better Efficiency
One of the most important things about your company website is that it can streamline content and communications between employees and between employees and clients. IT is forever changing and upgrading for increased efficiency. If you maintain your old company website, however, the software, content management, and communication are going to be slowed which takes away from your overall productivity as a company. With less productivity, your company is bringing in less profit and that affects everyone all the way around.
Simply upgrading your website can make the difference between the success and failure of your business.
4. Analytics Matter
Many older websites don’t have the proper type of analytics installed and if you don’t have the right analytics tools installed, you are losing crucial data.
The proper analytics tools can give you demographic information about your website visitors and what they are looking for on your site. This is free marketing and promotional research that you can use to your advantage to sell your products and services. Your marketing campaigns will be more targeted and your returns on investment will be much higher.
Analytics can also give you a lot of great insight when it comes to developing new products for your business!
Search engine optimization influences how much traffic your website gets and how much “real estate” your company has online. The more real estate you have, the more traffic you get and the more traffic you get, the more sales you get, and so on.
SEO has a huge influence on your online success because the more real estate your company occupies, the more links are available through search engines for people to find your business and purchase your products or services!
SEO is one of the most important aspects of your site, it can set you above the competition or it can set you behind and Clearwater SEO services are an easy fix to get your site optimized in no time!
6. The Stats Say It Matters
Marketing research conducted on businesses in various industries has shown that website design matters to customers of a business. In fact, website design can influence whether or not a customer stays on your website for long enough to make a purchase. Website design also influences how much visitors to your site spend when they are on your site because if you make it hard to find items that visitors want, fewer items will get sold.
The numbers don’t lie, website visitors care what your website looks like and that is something that you have complete control over!
7. Your Site Makes You Unique
Your website design makes you unique and what separates you from your competitors. If you have five companies that offer the same products and services as you, your website can be the difference between your getting the sale or someone else getting the sale!
Make a website that pops, that sells your product for you, and cuts your competition in half, that’s one incredible advantage!