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A new website design can be the boost that your business is in need of in 2021. We know, it sounds odd – a website design couldn’t possibly have an impact on how successful your business is…could it?

Actually, yes!

New Website Design: How You Can Boost Your Business in 2021

So…how exactly can a new website design boost your business in 2021?

Improve Your Load Time

If you offer your website visitors dynamic content and products that are changed out seasonally, then you are changing the load time of your website by adding new material. Once in a while, it’s important to go back and look at how quickly your website loads and make some optimizations to improve that load time.

You literally have seconds to get your website visitors to stay on your website and if it takes 60 seconds for your site to load guess what? They’re not going to stick around!

A new design for your site will give you the perfect opportunity to optimize every aspect of your site so that your site loads fast enough to give your visitors access to your content as soon as they stop by!

Create a More Targeted Design

If your business is still running on the first website design you ever had, then you are running on a design that was built for what you hoped your business would be or what you hoped your clients would like. After being in business for a while, though, you likely have a much better picture of what your clients want from your business. You know what products clients prefer, what appeals to clients about your business, and you can use that information to create a website that is more targeted and improves your sales.

Show Customers That Your Business Evolves

Adding a new website design to your business website lets your customers know that you are evolving as a business.

Maintaining the same old website design that you have had for years may seem like it’s offering a “comfortable familiar” to your clients, but it’s actually telling them that you don’t move with the times. You are telling clients that you are fickle, set in your ways, and that’s the last thing that clients want to see.

When you sell a product or service, your clients want to know that you are going to offer the newest products and services, that you are going to continue to evolve.

Implement Newer Solutions

The technology behind content management systems is always changing and it’s important for those changes to take place to keep your site secure. If your website isn’t up to date, though, and running on older CMS solutions, there are a few problems that can crop up.

Firstly, unless you keep your website up to date, you are leaving security loopholes open for hackers to step in and steal confidential information from your site. This is the last thing you want to happen because once your business is known for letting confidential customer information slip, you are never going to recover.

Secondly, if you don’t keep your website updated, your customers are going to experience slow loading times, clunky site mechanisms, and there is no way that you are going to be able to compete with your competitors who have kept their website up to date.

Make Your Website More Available!

More website visitors view websites through their smartphones and tablets than those who use laptops and desktop computers. This means that if your website is not currently optimized for visitors to view it on their smart devices, you are missing out on a lot of website traffic and a lot of sales. You are also losing search engine placement for mobile searches.

Having your website redesigned to be more mobile-friendly is one of the biggest steps that you can take to improve your search engine standing and retain more website visitors by being more accessible.

Better Organize Your Navigation

The navigation of your website is crucial. Good navigation makes it easy for your website visitors to find what they are looking for and that means more interest and more sales. By redesigning your website, you can reorganize your website navigation to make more in-demand information more accessible to your website visitors.

For example, you might currently have your website navigation arranged alphabetically, but over the past year, you have found that visitors to your site always go straight to your electronics page. A redesign will give you the opportunity to link your electronics page in a more prominent position so that it is more easily found.

Eliminate the Junk

Often, when we first design a website, we include a wide range of links and products that we think are going to be important. Over time, though, we often find that a lot of the information we thought would be important isn’t important at all and it merely clutters up the website and makes the important information hard to find.

By doing a redesign of your site, you can take all of that junk information and remove it from your site to make the important information more accessible.

Looking For a New Website Design For 2021?

If you’re looking for a new website design to improve your business for 2021, but you don’t have the budget for an $8,000 overhaul from a cookie-cutter design store, our team can help. We have an expert team of designers who will work with you to bring your website design to life without breaking the bank! Get started by taking a look at our current web design packages.

OPM John

Author OPM John

I've been digital marketing since the Commodore 64. I specialize in providing fully managed digital marketing and local SEO services for businesses. When I'm not managing a SMB presence, I post reputation, SEO, and social media management tips for business owners.

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