By using Amplified Mobile Pages for your business you are optimizing your pages specifically for mobile users. This optimization means that your pages are going to load much faster than they otherwise would. A faster load time means that visitors to your site are more likely to stay and read your content and return to your website in the future. If your pages take a long time to load, however, your visitors are going to get impatient and leave your website and are less likely to return to your site in the future.
Additionally, when you improve the load time of your website pages and ensure that your content is viewable on mobile devices, you are increasing your authority. Think of it this way – if you are looking for a product or service for your million dollar corporation are you going to buy that product or service from a company that can’t even optimize their website to load quickly?
No, because it shows incompetence and gives the impression that you really don’t care about the viewing experience of your customers. Using AMP allows you to look like a company who cares about clients, a company who understands the importance of a good impression, and a company who will provide quality service.