At Online Presence Manager, we specialize in small business SEO packages (among other things.) Often we hear customers telling us that they think that they have always known that they needed an SEO package, but they just didn’t know where to start. So today, we’re going to cover a few things that your SEO package should incorporate.
Small Business SEO Packages: What Your Package Should Include
If you haven’t invested in your small business SEO yet, it’s time to get started. But what type of SEO services are best for your business? We recommend choosing a package that at least covers these bases…
Website Search Engine Optimization
One of the most important aspects of your online presence is your website. To ensure that customers find your site, your website needs to be optimized for search engines. This means that each page of your site and each element that appears on your site needs to be tagged correctly so that search engine spiders can understand and index the content on your site. This makes sure that when people use search engines to search for specific terms, pages from your website are included in those search results.
Optimized Dynamic Content
Dynamic content means content that changes, for example, when you have a blog and you post new articles to your blog regularly, that content is dynamic. Dynamic content is what keeps customers coming back to your website. Without fresh content, visitors to your site have little to come back for unless they are already loyal to your brand.
Another benefit of dynamic content is that it gives you more opportunity to incorporate targeted keywords and key phrases into your content so that you appear in more web searches!
If you run an online business or a physical business, you depend on customer reviews to promote your business. Word of mouth is one of the biggest selling factors there is! This is one reason why it’s important to get review monitoring as part of your SEO package. With regular monitoring, you are always aware of what customers are saying and thinking about your brand and you can address any concerns that customers may have in a personal way.
CPC Ad Monitoring and Management
CPC ads are a great way to raise brand awareness and increase traffic to your website and your brick and mortar business. CPC ads are only beneficial, however, if you understand how CPC systems work and how to use them to your advantage. An experienced SEO professional should have plenty of CPC knowledge and should be able to put that knowledge to work for you managing your account.
CPC account management means monitoring campaigns, optimizing keywords and key phrases, optimizing your budget, and generally getting the most out of your investment!
Responses to Customer Reviews
Monitoring customer reviews is important as we mentioned above, but responses to those customer reviews are just as important. Responses are a way to acknowledge customer concerns, to let customers know that you are listening to them, to diffuse any problems that arise, and simply to show appreciation.
It is crucial to be diplomatic when responding to customer comments and reviews. Expert SEO professionals understand this importance and can put that understanding to work for you so that problems are de-escalated ASAP!
Social Media Interaction
Social media platforms are a great forum for interacting with customers and potential customers. They are also a good way to communicate with customers and potential customers about your brand, about upcoming products and events, and about recent changes or upgrades to your business model, products, or marketing program.
Social media is also a great means for performing marketing research without having to pay for the cost of customer review panels and research panels. By simply interacting with customers, you can find out what they would like to see from your business, what they like about your business now, and what they think should be changed. It’s one of the most efficient ways to finetune your business and improve sales and income!
SEO audits are another necessary part of running an efficient business online. The first step that any SEO professional should take in regards to your business is to run an audit. This will tell them how well your website is optimized currently, where changes need to be made, what your competitors are doing, your competitors weaknesses, how to best achieve search engine placement, where your traffic is coming from, how people are getting to your site, demographics of the people getting to your site… the list of information that your SEO professional can get from your audit is endless and it all plays an important role in maximizing your online presence.
Checking and Submitting Your Business Listing to Directories and Websites
Every business needs to be registered in certain directories. These directories include large general directories like Google Business directory and more specific industry directories. An experienced SEO professional will be able to check your existing listings, add new listings where relevant, and update any information that needs to be updated!
Shopping For Small Business SEO Packages?
If you are shopping for small business SEO packages or just need a little help understanding what web services are better for your company, we can help. Give us a call today at 727-475-6460 for a free consultation!