Today we are going to be talking a little bit about how SEO for veterinarians and veterinary clinics can be useful in benefitting your veterinary business.
SEO For Veterinarians: How SEO Can Benefit Your Clinic
Running a veterinary clinic is difficult, to say the least. In fact, few people understand the number of work hours it takes just to keep things running smoothly! We do.
Not only do we understand small business and small business SEO needs, but we also have a veterinary specialist on staff who is well-versed in the veterinary industry.
Now, with that said, how can SEO help your business to achieve growth and success?
Increased Local Business
One of the biggest benefits to a well-versed SEO company helping you to build a solid SEO campaign is that you will SEE the traffic increase.
Whether we’re talking about more clients coming to your clinic because they found you through Google, or whether they’re shopping your online store for the clinic, either way you cut it, attracting more clients is a plus!
Using local search targeting techniques, our SEO specialists will compile a file of highly searched local keywords relevant to your business. These keywords will have low rates of competition (fewer people fighting for search engine position for this keyword!) and a good amount of searches each month so that we can get you, new clients, while sticking within your budget.
Increased Brand Recognition
An added benefit that comes from increased web exposure is increased brand awareness.
The more people we are able to expose to your brand, the more people who are going to recognize your brand or logo and the more they are likely to refer their friends to you!
Many smaller businesses believe that you have to be a major company or corporation to be a recognizable brand or to benefit from SEO, but this simply isn’t true.
At Online Presence Manager, we have clients whose companies range in size from sole proprietorships to medium-sized businesses and we have been able to help every one of them to achieve a sizable increase in their brand recognition since we began working with them. We’d love for you to be one of those companies too!
A Competitive Edge
One of the most favored benefits of proper SEO optimization is the competitive edge that it gives you against your competitors. When it comes to veterinary medicine that is actually multiple ways in which this can play out for you.
Firstly, because veterinary clinics are so run off their feet with the day to day activities involved in running a clinic, very few clinics put time into building a clean and functioning website at all, let alone one that is SEO optimized. This is your advantage number one – you already have a leg up on those local competitors who have no website or who have a website that is not optimized to target those people who are searching for your key terms in your local area.
By having your site SEO optimized, you also have a higher chance of being ranked favorably by search engines for search terms that are relevant to your business.
This means you have a higher chance of being recommended to potential clients and not just getting visitors to your website from all over the world – visitors who do your local veterinary clinic no good at all!
Someone To Help
As a veterinary clinic, you understand veterinary medicine. As an SEO optimization company, we understand SEO optimization.
It makes sense, then, that in order to optimize your website for search engines and to gain more exposure, you need to team up with a reputable and experienced Online Presence Manager.
One of the big plusses of doing this is that you have someone on hand who can not only help with your SEO veterinarians campaigns, but who can answer questions that you have about SEO so that – if you are so inclined – you can start figuring it all out!
Staying On Top Of Your Game
Like any other industry, the SEO marketplace is continually changing and while this is great news for people like us who love SEO, it’s not such great news for other businesses.
Why? Because it means that you have to constantly be on your game to make any adjustments and changes made necessary by the most current changes. So, for example, with an algorithm change for Google, websites may now be prioritized differently by search engines.
This means that if you don’t go in and adjust your site to meet those new requirements so that your site is prioritized by the new algorithm, you’re going to see your search engine traffic start slipping. Eventually, this slip will turn into a landslide and you will begin to see a drastic difference in the amount of traffic your website is getting, as well as the number of people who are visiting your clinic.
The worst part is that by the time that you realize that this is happening, it’s already happened and now – to get back decent search engine rankings and traffic, you’re going to have to start just a few shuffles away from step one.
Having a veterinary SEO expert monitoring all of these changes necessary and making them for you is the easiest and best way to prevent this from happening.
Are You Interested in Learning More About Our SEO For Veterinarians Services?
If you’re interested in learning more about our current SEO services for veterinarians and how we can help you to grow your business and maintain your customers, just give us a call today at 727-475-6460!
Our free consultation will help you to better understand our services and allow you the chance to see if we’re a good fit to work together!