Google Ads Manager: How One Can Increase Your Revenue

Yes. Think of this as a means of advertising your business but being able to target who you advertise to. Many moons ago your apple selling business may have advertised in a print magazine – say, “Apples Monthly”. You would pay a one time fee to run that ad for a specified time to generate interest in your product. Now that everything has gone online, however, we have to use online advertising avenues instead of those print magazines so that we reach the larger percentage of our audience.

We covered briefly above how you can benefit from Google Ads, but let’s do a quick recap…

• You set your advertising budget
• You specify the exact terms that you want to use to advertise your business via Google
• You generate traffic through these ads and that increases your customer base and your revenue.
• Google Ads funnels local and niche-specific traffic to your website to improve the quality of traffic you are seeing and increase sales.
• You get to manage your advertising in real time so if one particular term is not working well after a short period, you don’t have to waste the entire monthly budget and continue advertising with that keyword, you can research something else and give that a try instead!

When we talk about a G.A.M we are talking about someone who has an extensive history working with Google Ads. Someone who knows how to use the system to get the most out of it. This is particularly useful if you are new to internet advertising and really just don’t know where to start.

Your ads manager can perform many different tasks for you, these include:

• Keeping a close eye on your advertising budget in G.A.
• Track ads progress and click through rates
• Identify lucrative advertising opportunities
• Track and continue to monetize successful ads
• Identify possible partnerships from successful traffic streams
• Research what your customers are looking for specifically so that you can tweak products or create new ones

Sure you can! Anyone is capable of managing their ads themselves, but the problem is that in order to do that successfully, you have to have a solid understanding of the tool you are using. At Online Presence Manager, our team have decades of experience working with online advertising platforms and ad management. They have the necessary tools and knowledge to set up and manage a successful ad campaign for you in no time at all. Should you choose to manage your own campaigns, however, you will need to start at the very beginning. You will need to teach yourself not only how to use and monetize the ads system, but you will also have to teach yourself how keywords and keyphrases can be used to monetize traffic (this includes how to find low competition, high click-through, low cost keywords that you can use to generate that traffic).