Skip to main content
Online Presence Management Blog

Digital Assets Management Service: Why You Need a D.A.M.S.

By February 17, 2020No Comments

A digital assets management service can benefit any business in any niche, but before investing in anything it’s important to know what the benefits of that investment may be. Today we’re going to take a look at just that – what a digital assets management service can do to help your business.

Digital Assets Management Service: Why You Need a D.A.M.S.

Firstly, let’s take a look at what a digital assets management service is…

“Digital assets” is a term that refers to digital content that your company relies on to function efficiently. These assets may include photos, images, infographics, videos, audio files, presentations, software, documents, spreadsheets, and more. When we talk about managing these assets, we are talking about organizing, storing, finding, sharing, posting, and editing digital assets.

How Can Digital Asset Management Help Your Company?

Improved Efficiency

As a company, you may be surprised to learn just how much time your employees are spending in limbo. That is, time that is not being used to increase your company profits and time that takes aware from your overall efficiency data. For example, how long do employees spend looking for a specific image to use in a blog article? The answer to this may vary, but common sense tells us that digital content that is well-organized and easily accessible is going to allow employees to get back to work much more quickly. Conversely, a company with unorganized digital assets is going to lose much more productive time to employees searching around for the image in question.

Easily Accessible Licenses

Digital content is almost always accompanied by a license. This license establishes what can and cannot be done with the content in question. If you regularly use third-party content it is crucial that you know what the content license states for each image you have. The easiest way to do this is to keep all of your content well organized using a digital assets management service.

Many times, people will laugh off these license requirements and simply use an image the way they want. Unfortunately, this is illegal and dishonest and can wind up costing you a small fortune. Having license requirements on hand for all of your content makes sure that you never make this mistake.

Content Organization

Having a content organization system in place also makes it easier to categorize digital content in a way that makes sense for your business. For example, if you invested in a database of digital images for your dog grooming business, you want to go through the content and weed out content that is relative to your business. You then want to separate that relative content into numerous smaller categories so that each file is easily searchable and employees don’t have to go far to find multiple pieces of digital content for a single topic. This doesn’t just save you time, but it also ensures that employees don’t use content that is unrelated to a single topic simply because they were too lazy to search for something else!

Easily Retrievable Content For Unusual Situations

Once in a blue moon, you will experience a request to remove an image, properly credit an image (or author), or be the subject of any number of accusations as a result of the content that you used. When this happens, you don’t want to have to scan through every piece of content that you own while searching for the offending file. This can cause delays and further irritate the accusing party.

You want to be able to quickly access the content in question so that you can review your license and your rights to use that content, remove that content if necessary, or fight a potential lawsuit if needed.

Distinguishing File Types

Depending on what type of content your business relies on and what you do with that content, proper organization and storage is also a particularly efficient way of managing file types. For example, if you have a department or employee who is responsible only for creating vector-based infographics, you can increase their productivity by providing a central location for only the file types that they need to access.

Could Your Business Benefit From a Digital Assets Management Service?

If your business could benefit from a digital assets management service and you’d like to take advantage of those benefits, Online Presence Manager can help. To find out how we can help you just call us at 727-475-6460 for your free consultation today!

OPM John

Author OPM John

I've been digital marketing since the Commodore 64. I specialize in providing fully managed digital marketing and local SEO services for businesses. When I'm not managing a SMB presence, I post reputation, SEO, and social media management tips for business owners.

More posts by OPM John