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Digital Asset Manager: What is One And Why You Should Care?

By October 1, 2019February 23rd, 2021No Comments

A digital asset manager is a great addition to any business but one that many companies overlook. Today we want to talk a little bit about why having a digital asset manager is important and what having one can do for your business.

Digital Asset Manager: What is One And Why You Should Care?

What is a Digital Asset Manager?

A digital asset manager is someone who is responsible for curating, organizing, documenting, cataloging, and managing all of your company’s digital assets. This includes a range of things such as digital photos of your products, digital copies of your video content, written content, audio content, reviews, testimonials, and other website and social media content.

What Does a Digital Asset Manager Do?

A D.A.M. manages anything and everything to do with your digital content. This may include:

  • Optimizing or resizing photographic content
  • Renaming and organizing content for a more efficient storage and retrieval system
  • Secure storage of digital content assets
  • Management of who can access secure digital content
  • Management of how digital content is used
  • Optimizing and managing current digital asset management platforms
  • Ensuring that the current digital asset management platform is accessible to those who need it and easy to use

In short, it’s not only the digital assets that the digital asset manager takes care of for your company, but they also take care of anything relating to those digital assets such as who can access that content, how that content is accessed, applications that function with that content, and platforms on which that content is hosted.

How Is a Digital Asset Manager Beneficial to Your Business?

Having a D.A.M. on your team is beneficial in a number of ways…

The Bridge

A D.A.M. serves as a bridge between the various departments and individuals working for your business. This means that you have better communication between individuals, better coordination for group projects, and a more controlled flow of information. Having a D.A.M. in place as a bridge also means that you have another set of eyes to monitor access to content, condition of content, project progress, and interdepartmental communication.

Improved Productivity

With a digital asset manager, the digital content that your business depends on is not only stored in a single secure and centralized location, but it is organized in a way that is much easier to navigate. This means that employees don’t waste time searching for content that can’t be found or can’t be distinguished due to a poor “filing” system. For your company, this means improved productivity due to a more efficient management system.

Working Smarter, Not Harder

We’ve all heard the saying “work smarter, not harder” and a digital asset manager is the way to make this happen for any business that is dependent on digital content. An experienced digital asset manager understands how to organize and secure content, but they also know how to make a content management platform work for a company. For example, during the organization of content, adding tags to images makes content searchable and much easier to access on demand. Again, this is a great way to improve efficiency while reducing your overall cost in the long run.

Safeguarding Company Assets

If you are like most business owners, you have your hands full and you have limited time to pay attention to the “smaller things”. For many, these smaller things can include the digital assets that are used to promote the business online. While these may be often neglected by busy business owners, it’s important that they’re not neglected completely. Although you may not be aware of it, even “simple” digital assets like images used to promote your business online can be worth a pretty penny. Without a digital asset manager on board, these assets can go unused, unnoticed, or they can even be compromised.

Smoother Transitions

As businesses today become more and more dependent on technology, it’s not uncommon to need to bring on new staff members to undertake new responsibilities related to advancing technology While these new additions to your team are designed to help you in the long run, you must still go through the growing pains of showing them the ropes so that you have the most efficient and productive employee. Having a D.A.M. who ensures that access to digital content is streamlined helps to make this happen. Your digital asset manager also serves as a go-to resource for content related questions so that you can focus on advancing your business.

Better Consumer Research

Depending on your business, having a D.A.M. organize, name, and provide access to content allows you to track who is accessing content and what content they are accessing. This isn’t just good from a security point of view, but it’s also a benefit when it comes to tracking consumer behavior. This accessibility can provide you with insights as to what your customers are looking for so that you can cater future products and advertising campaigns to attract a more productive client base.

Could Your Business Benefit From a Digital Asset Manager?

If your business could benefit from a digital asset manager, Online Presence Manager can help. Our team of experienced professionals will curate, organize, document, catalog, and manage all of your digital assets and help your company to operate at maximum efficiency.

OPM John

Author OPM John

I've been digital marketing since the Commodore 64. I specialize in providing fully managed digital marketing and local SEO services for businesses. When I'm not managing a SMB presence, I post reputation, SEO, and social media management tips for business owners.

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