Online presence management (OPM) isn’t something that most of us learned about in business school, it came after our time. That doesn’t mean that you can claim ignorance and abandon the idea of online presence management altogether though. You see, in today’s day and age, every business has an online presence and without proper management, it will become the downfall of your enterprise.
Online Presence Management (OPM): A Tool For Your Business’s Success
Without Online Presence Management Questions Go Unanswered
In our digital age, the vast majority of consumers shop online or turn to the online realm when researching products. This means that more and more people are approaching businesses with questions and feedback online. If you fail to manage your online presence, however, these questions go unnoticed and unanswered. This tells your clients and potential clients that you don’t care about their business or feedback on your products and unappreciated clients will soon move on to a company that recognizes their value.
Negative Feedback Goes Unchecked
Every business has its critics and these days a large portion of those critics come out online with their fists pounding their chests. Of course, there are always a few legitimate complaints, but whether negative feedback is deserved or not, it’s important that you address it immediately. Without an online presence manager to address complaints and negativity, your business will suffer from the buildup of unanswered negativity that gives the impression that customer service and contentment is the furthest thing from your mind. Don’t let your customers get that impression, hire an online presence manager to handle this type of feedback professionally and with grace. Clients are much more willing to forgive errors when you accept responsibility and address their concerns.
You Become a Corporate BigWig
Even if your business is quite small, if you fail to make an appearance online to represent your company, you give the impression of being a cold corporate front. Clients like to do business with personable brands that understand their needs, a cold corporate logo and lack of response does not provide this type of understanding. Give your company a personal face online by getting an online presence manager to represent you.
Don’t Have Time to Manage Your Online Presence Management (OPM)?
If you don’t have the time to manage your online presence or don’t have the time to learn how it’s crucial to the success of your business that you invest in someone who does. If you’d like to talk with me about how I can help you with your online presence management needs call me today for your free consultation. You can reach me at 727-475-6460.
