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How Video Content Marketing Can Make a MASSIVE Impact on Your SEO

By February 16, 2018May 15th, 2021No Comments

Are you currently using video content marketing to improve your business SEO ranking? If not, then it’s time that you started. Well placed video content marketing can be the difference between marketing your content to one of the largest audiences online and not. How does video marketing have such a huge impact on your business SEO standing? That’s what I want to talk about today.

How Video Content Marketing Can Improve Your SEO Standing

Video Content Marketing Improves Your Chances of a Front Page Google Search Result

According to authority site Martech, adding video content to your website increases your chances of being listed on the first page of google FIFTY-THREE TIMES!


Because the newest Google update ranks websites with video content higher in the SERPS, so use rich video snippets to market your content whenever you can!

Video Content Builds Quality Backlinks

When you implement video content on your website and link that content correctly within your written content, a higher quality backlink results. This high-quality backlink then improves your SEO ranking.

Not sure how to properly link your video marketing content from your written content? Drop me a line at 727-475-6460 for a free consultation on how I can get this done for you and improve your SEO standing.

Video Content is Shareable Content

People share content with each other online all the time, but the fact of the matter is that video content is much more frequently shared than written content. When you put together a well-optimized content-rich video your readers are more willing to share that content with friends because it stands out.

Video Content is Clickable Content

As your video content gets shared, viewers are much more likely to click through your video to get to your website than they would be to click through a written article. Whether it’s the visual presentation or the more personal and interactive feel of video content, potential customers are more enticed by video content.

Video Content Increases Your Purchase Rate

As more potential customers click through your video content, they are more likely to purchase your product than they are if they arrive at your site through written content. Recent data from shows that customers who watch video content about your product are 85% more likely to purchase your product than if they arrive at your site via another means.

Video Content Marketing Increases Email Click-Throughs

When marketing your content via e-mail, video content has been shown to increase email click-through ratio by 250%. Why? Because video content is simply more appealing, more engaging, and generally easier to connect with.

Increasing email click-throughs via video content can be as simple as creating “Vlog” entries that chronicle a day in the life of your business or sharing a promotional sneak peek at your newest product.

If you’re not currently using e-mail marketing with video content and aren’t sure how to use it to your advantage, give me a call. I have years of experience in e-mail marketing and the use of video content, I’d be happy to help you.

Video Content Marketing Puts You Above 32% of Your Competitors

When it comes to improving your SEO ranking, you want to do everything you can to stand above your competitors. As it happens, only 68% of businesses at this time are making use of video content marketing. That means that simply by implementing video content on your business website you are automatically ranking above 32% of your competitors. It’s an easy step to take to overtake one-third of your competitors, isn’t it?

Video Content Marketing Increases the Time Visitors Spend on Your Website

There are plenty of factors that go into ranking your business website and predicting your online success, one of those factors is the ability to keep visitors to your site on your site. The longer website visitors spend on your site the more likely they are to make a purchase.

Recent studies show that website visitors who view video content stay on a website for as long as two minutes more than visitors who don’t. So by offering video content, you are increasing the chances that your website visitors will make a purchase!

Video Content Marketing Impacts More Than Just Consumers

When you use video content to market your business and product you aren’t just attracting consumers to your product, but you are attracting industry professionals.


Research shows that 63% of company executives who view video content from a company are 63% more likely to visit the website referenced in that video.

What does this mean for your business?

It means a higher chance of collaborative partnerships, a higher chance of bigger orders, a traceable link with authority sites in your niche, and of course, increased exposure.

Video Marketing Caters to Various Audiences

Rather than a product explanation that simply appeals to an audience looking for that particular product, creating diverse video marketing content allows you to target various audiences.

For example, a sneak peek of a new product creates intrigue and mystery and attracts all types of potential buyers whether they are seeking your product or not.

Conversely, a video that is made focusing on a “behind the scenes peek” may appeal more to other manufacturers and vendors who are interested in a partnership opportunity.

The versatility of video content allows you to target these multiple audiences while making sure that content is still appealing enough to catch the attention of everyone passing by!

Need Help With Your Video Marketing Content?

Are you struggling with your search engine optimization or simply don’t know where to begin when it comes to video content marketing? Try not to panic! As a small business owner, you excel in your area of expertise and it’s no reflection on your business savvy if you aren’t able to master marketing and search engine mastery as well! That’s what guys like me are for!

For years I have focused my efforts on small business search engine optimization because I have been on your side of the fence. As a small business owner myself, I quickly found that juggling business ownership and an SEO management position just wasn’t possible. There was a niche that needed filling by someone who knew small business like I did and that’s why I’m here today.

Give me a call now at 727-475-6460 and let me take over your SEO so that you can focus on the success of your business instead!

OPM John

Author OPM John

I've been digital marketing since the Commodore 64. I specialize in providing fully managed digital marketing and local SEO services for businesses. When I'm not managing a SMB presence, I post reputation, SEO, and social media management tips for business owners.

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