There are many directories and other resources online that serve as a way to promote your business and it’s important that you take advantage of every one of these opportunities. This means finding the time to set up and manage profiles on review networks and keep up with social media postings. This can be a very time-consuming process but it’s not one that you want to overlook. In today’s day and age, so much business is done through social media and even when business isn’t done per say, relationships are built. Relationships that can further your business’s prominence and visibility in the online community.
Management of social profiles isn’t only about claiming online real estate, though, it’s also about letting customers and potential customers know what your business is all about. By making your presence known you can benefit from customer feedback as well as build relationships with those customers so that they trust you with their business in the future.
Even when reviews are bad, it’s important to manage the situation and not let things lie. The sooner you respond to negative feedback in a positive and humble way, the more your customers are going to see that you value them and their business. In the meantime, search engines will continue to pump traffic to those reviews. Being apologetic and humble also gives you the opportunity to win back customers who may have had a negative first experience. It may not seem like a big deal to lose one customer, but one upset customer has access to hundreds of online forums and review sites. And guess what? Potential clients are much more likely to believe another customer than they are to believe you if it comes down to a head to head.
Fortunately, reputable online management companies that offer SEO services understand what an important aspect of their job this is. At Online Presence Manager, we keep track of business mentions, reviews, and comments for our clients and we help to craft responses that help everyone to see your business in a better light.