As an online presence manager for resorts and spas, my prices tend to be quite a bit lower than those of my competitors. I often have clients ask me why that is, so let me try to explain in resort and spa terms.
As a spa, you find that your clients enjoy your massage services more than anything else. You also find that your clients rarely ask for meditation sessions.
Now, you can package together both of these services to sell to your clients for more profit, or you can do away with the meditation sessions completely.
Packaging the services together will get you more profit, but it will also leave your clients feeling less satisfied than if they had just received a massage and it will take more time out of your schedule and be more expensive for you to provide two services.
Doing away with the meditation service and just offering massage, however, will cost your clients less, leave them more satisfied, result in less expense for you, and leave you more time to provide other clients with massages.
In my business world, I have done away with meditation services – the bells and whistles that look great as “extras” but do nothing to boost your online presence and increase the cost of your service package. Instead, I offer you just the massages – the products that get results. What do I get out of it? I get less expense for services that make no difference, more satisfaction from my clients, and more time to get similar results for other clients too!