So you’ve found yourself on the website of an online presence manager…but do you know what one can do for you?
If you’re unsure of what an online presence manager is or how you can put one to work for you, then you’re in the right place!
What is an Online Presence Manager?
An online presence manager is a person or a company who is responsible for managing your organization, personality or brand online.
Online presence management professionals do not manage print or film media, rather, they focus solely on online material.
What Does an Online Presence Manager Do, Exactly?
When you hire an individual to manage your presence online, you are trusting them to manage all aspects of your image online. They are familiar with and control where your company is represented online. They know how your company is represented online. They achieve goals for your company or brand by controlling on-site factors. Lastly, they influence factors off-site to promote your name.
An online presence management professional is able to do this for you by manipulating multiple factors including:
- The design of your website
- Marketing of your content
- Regular blogging of new content
- Implementing search engine optimization
- E-mail marketing
- Researching and implementing internet advertising
- Marketing via social media
- Managing your reputation online
- Controlling directory listings
- Monitoring and influencing internet forum presence
Why Do You Need an Online Presence Manager?
The internet is a vast space where you not only need to make your presence known, but you also need to manage your existing reputation. This is a vast undertaking and most business owners have no idea where to begin.
Fortunately, a professional presence manager online is well-versed in every element of managing your online presence. They have the right tools, the right connections, the right resources, and the right skills to get it done.
Even with the knowledge of how to manage your online presence, it’s a time-consuming process that is too hard to schedule on top of managing a business. By delegating presence management to a professional, you save yourself time as well as frustration.
Can You Afford an Online Presence Manager?
You’ve heard the old adage “you’ve got to spend money to make money”? Well, it is never more applicable than it is here.
With the finely tuned skills of a professional presence manager online, you are investing in a marketing plan, reputation manager, advertising specialist, and copywriter. Implemented correctly all of these skills will increase your exposure, increase your business, and increase your revenue.