The chances are that your competition is using an online brand presence manager to manage their online presence. If you’re a little behind the times when it comes to technology though, you might be wondering what a brand presence manager is in the first place. That’s why today I want to talk about what a brand presence manager is and what they can do for your business.
What is an Online Brand Presence Manager?
A brand presence manager is someone who manages your brand’s presence online. This includes social media platforms, content on your official website, your press releases, message boards relevant to your business, and more. If it involves anything to do with managing your brand presence online it’s the job of your brand presence manager.
What Can an Online Brand Presence Manager Do For Your Business?
When you hire an online brand presence manager they can help your online business with a range of services designed to boost your online brand presence. Let’s take a look at six of the biggest impacts that your online brand presence manager can have for your business.
1. An Online Brand Presence Manager Can Make Your Business an Industry Content Authority
The best way to get your brand recognized is to do so through content.When you provide insightful, attractive, and interesting content you will attract the interest of potential clients. When you provide unique and engaging content you will also attract the attention of fellow industry authorities. Why do you want the attention of both of these groups? Because while potential clients are beneficial for the growth of your business, industry authorities are a great way to network with big names and get recognition as a guest blogger.
2. Your Online Brand Presence Manager Will Engage With Your Social Media Followers
You can have the largest social media audience in the world, but if you ignore your followers by failing to answer their questions, not engaging with them meaningfully, and not responding to complaints or praise, you won’t have a large audience for long.
Part of what makes social media networking such a successful tool is the ability to talk back and forth in real time, but when your potential customers are talking to themselves because you aren’t responding…well, it’s not going to do you any good at all!
3. A Brand Presence Manager Can Focus Wholly On Branding
There are a million and one aspects of business to focus on and no matter how dedicated you are as a business owner, you can only manage so many of them yourself. Branding is a fulltime job, it requires research, engagement, ongoing maintenance, and an understanding of brand management in general. As a small business owner, it’s much more beneficial for you to focus on running your business and leave the brand management to someone with the experience needed to get the best results.
4. Brand Presence Management Means Managing Search Engine Optimization
Search engine optimization plays into your search engine ranking and your search engine ranking plays into your brand recognition. The better your search engine optimization the higher your search engine ranking and the more traffic and recognition your brand will receive.
I know what you’re thinking – can’t anyone learn how to manage search engine optimization? If you have the time, the money, and the resources you can learn just about anything, but the fact of the matter is that as a small business owner you likely have no time at all. Why does SEO management require so much from you? Because search engine management is a multistep process. This includes optimizing your website for keywords with high traffic and low competition, purchasing AdWords that are beneficial to your brand and rankable, managing AdWords campaigns to ensure optimal traffic without stretching your budget, managing advertising material used on search engine advertisements, and purchasing pay per click traffic for your site. A combination of all of these things results in low cost, highly targeted traffic which increases your brand presence exponentially.
5. Your Brand Presence Manager Can Utilize Social Networking to Promote Your Content
Social networks are the ideal forum for growing your brand because they have such a wide reach to an incredibly diverse audience. By promoting your brand and your website content via these avenues your brand presence manager will not only get your brand the attention of potential customers, but it will also expose your brand to names that may otherwise never experience your brand at all such as celebrities.
6. A Brand Presence Manager Also Manages Your Advertisement Campaigns
Your company’s online advertisement campaigns aren’t only about attracting new clients, but they’re also about getting more exposure for your brand. Your online brand presence manager will optimize your online ad campaigns to get the highest click-through rate but they will also manage your ads to ensure that they get the most exposure.
Why is this important?
Managing your online presence is about more than making an immediate profit. If you are focusing all of your efforts online towards conversions you are taking your eye off the ball. You are focused on the short-term profitability of your brand rather than creating a long-term impact. If you focus first on profitability, brand recognition will not always follow. If instead, you focus on brand recognition, profitability will come.
Are You Looking For an Online Brand Presence Manager?
If you are in the market for an online brand presence manager I can help. I currently have an opening available for a new client in search of brand presence management. Still not sure if your business could benefit from this type of service? Give me a call! I offer a free consultation to all of my clients and it’s the perfect opportunity to ask me any questions you may have about my brand presence management services!