Hiring an SEO service may have been on your mind for a while now, but with 2018 just around the corner, I can’t emphasize enough how important it is to start moving!
Why You Should Hire a Professional SEO Service For 2018
Most small business owners know that they need to employ the services of an SEO service professional, but few of them follow through. When I begin working on SEO service packages for new clients, I hear all kinds of excuses for why they didn’t call in a professional before now. One excuse that I hear often is that it was “too expensive” at the time.
Now, as a small business owner myself, I understand the strain that an immediate addition to the expenses column can have, but I also understand the need to invest now for longterm success.
Most small business owners are so caught up in the “now” that they don’t stop to think about the long-term effects that this can have. When it comes to professional SEO services, the long-term effects can be much more devastating than the initial cost of hiring a professional.
What Happens When…
When you skip over the upfront cost of hiring a professional SEO manager, you might save that initial hiring cost, but a number of other things will undoubtedly happen…
- You will attempt to manage SEO yourself and without the proper tools on hand, you will have half as many results in twice the amount of time. You will also find that you spend less time doing other things you should be doing…like running your business.
- You may not pay attention to your SEO at all…this is just as bad because it leaves your current SEO standings to slip and allows for your competition to snatch up those local keywords and customers!
- Your website’s traffic will suffer. There is a common misconception that “if you build it, they will come”, this couldn’t be further from the truth. With so many options for products and services out there, you have to actively promote yours to stand out from the competition.
- You will spend much more money in the long-run as you navigate SEO yourself. Why? Because you will undoubtedly choose keywords that your competition (and big businesses) are fighting for too. This increases your advertising budget exponentially while giving you minimal results. You will also find that your small business suffers because the chunk of time you are funneling into search engine optimization is being taken away from your day to day business activity.
So, About That SEO Professional
When you look at the cost-benefit analysis of hiring an SEO professional versus waiting until you’ve sidetracked your progress by a few months, there is no doubt that the professional hire will bring you out ahead every time. So, how about it? Drop me a line today at 727-475-6460 for a free consultation and let me show you what I can do for you!