SBA loans are hitting bank accounts nationwide and offering small businesses the opportunity to rebuild or bolster their financial standing during the COVID-19 crisis. There is no doubt that these funds are needed, but have you thought about how you are going to put your SBA loan to work for you?
SBA Loans: Using Your Loan to Grow Your Business
There is a victory in obtaining a small business loan during this time of economic crisis, but it’s important to invest that money in a way that really makes a difference to your bottom line.
It can be overwhelming to know how to do this with so many options and limited funds when you want to make the biggest impact on your business. One of the better options for investment is SEO optimization and social media management services. No, we’re not just saying that because it’s what we do, we’re saying it because it’s true and something that can benefit your business whether your doors are open right now or not.
Let’s look at some of the benefits of investing in SEO and social media management for your company.
You Can Be Bettering Your Business For Increased Sales
Even if your business has closed its doors during this crisis, there is plenty that you can be doing to support that business until the doors open again. Having a rich social media presence and online presence allows you to conduct research panels on your service or products from the safety of your home.
Look at it this way – you have a business that sells hats. You only sell baseball hats but you’ve been told that expanding to sell other hats would increase your income exponentially. Now, this may be true, but you could also lose money by sourcing new products if they don’t sell and they sit on the shelf all day. This is where affluent companies may invest a research group to find out what potential customers and existing customers would like to see.
Obviously, as a small business, you don’t have the same financial resources to invest in this kind of study, but with a good social media manager, you have a large group of online followers who you can poll for FREE. Using this research information you can make decisions to improve current products, widen your product range, or even come up with new sales approaches for staff members based on the feedback you receive.
Keep Your Name in the News
By investing in your social media and SEO campaign you are also keeping your name in the news, as it were. As long as you remain active online, you are making a footprint and helping potential clients to recall your business in their time of need as well as reminding your existing customers that you are out there and ready to serve them.
A reputable online presence manager can do this for you and do it well by implementing proven techniques for social media growth and search engine optimization.
Getting to Know Your Customers
Most of us have a favorite brand, favorite service, or favorite product and for your customers, that could be you. These customers play a big role in your business’s financial success by being devoted to your product, but they also spread awareness of your business to others by sharing their opinions. Like anything else, though, we all need to feel appreciated and the best way to do that is to recognize those people who helped you to get to where you are currently and who stand up for you and your business.
While the doors of many businesses are closed, you may find that this is the perfect opportunity to connect with your customers through social media channels and find out more about THEM. As we mentioned above, this can give you valuable information for tweaking your business, but it also lets your customers feel heard and valued and that’s good for business!
More People Than Ever Are Spending Time Online
With no vaccination for COVID-19 and the fact that when China started lifting strict isolation policies people started to get ill again, we may find ourselves living in our homes and online for a while yet. For small business owners, this may deal a devastating blow, but it also means that you have the opportunity to switch things up rather than shut your doors forever.
More people than ever are spending time online during the COVID-19 lockdown and ordering products that they need, that remedy their boredom, or that they just desire through online shopping. This is the perfect opportunity for you to really focus on your online product offering or to develop one if you don’t have one currently.
An experienced online presence manager on board, you can spread awareness of your new online offerings or expanded online services further than before. Using social media, your OPM can grow your audience and regularly soft-sell your product to clients and potential clients. Using SEO strategy, your OPM can create and boost content for your website that increases your search engine ranking so that more customers and potential customers see your brand and make a purchase.
Interested in Using Your SBA Loans to Grow Your SEO and Social Media Presence?
If you would like to invest in your social media presence and online SEO presence but have an experienced professional making the necessary decisions for you, Online Presence Manager can help! To set up your free consultation, just give us a call today at 727-475-6460 and let’s discuss how we can boost your business during this time of crisis.