An online reputation manager (ORM) is just as important to your business as an online presence manager, but what is the difference between the two? How can an online reputation manager help your business in comparison to how an OPM can help your business? That’s precisely what I’ll be talking about today because it’s important to me that all of my clients know exactly what I can do for them and how I can improve their business.
Online Reputation Manager (ORM) Vs. Online Presence Manager (OPM)
Let’s begin by taking a look at the difference between an ORM and an OPM.
An online reputation manager or ORM is someone who helps to maintain your company or brand reputation online.
An online presence manager or OPM is someone who helps to maintain and curate your entire company or brand presence online. Part of an OPM’s job may or may not include reputation management.
To put it simply, an online reputation manager takes care of one aspect of your online presence where an online presence manager takes care of multiple facets of your online presence.
How Do the Services of an Online Reputation Manager Compare to Those of an Online Presence Manager?
An online reputation manager works on part of the whole. Their services are more limited in comparison to those offered by an online presence manager.
Below you can see some of the types of services each type of manager provides.
Services Offered by an Online Reputation Manager
- Monitoring and replying to online feedback for your business.
- Monitoring and replying to online reviews for your business.
- Monitoring and replying to social media comments for your business.
Services Offered by an Online Presence Manager
- Management of your online reputation via the services noted above.
- Regular posting to your online website to create dynamic and engaging content for your readers.
- Regular posting to your social media channels to maintain engagement with followers.
- Creation and maintenance of your company website to ensure it incorporates up to date technology.
- Management and optimization of AdWords campaigns.
- Optimization of your website and your website content for search engines.
- Keyword research to optimize revenue and improve search engine position.
Why is Online Reputation Management Important?
Whether you simply hire an online reputation manager or whether you hire an online presence manager who provides reputation management services, it’s important that you pay attention to your online reputation. Why?
Your online reputation is not only what draws in new clients to your business, but it also influences whether existing clients will return to your business. One negative review online can cause your business to be seen in a negative light and how you respond to and manage that feedback plays an important role in whether your company starts on a downward spiral as a result of that one negative review.
Having an ORM on your team allows you to catch this type of feedback when it occurs and to address it quickly to prevent further spiraling downward. It also allows you to create an active online presence at the same time.
How Can an Online Reputation Manager Help Your Business?
Having an online reputation manager working with you helps your business in a number of ways.
Firstly, they actively patrol for feedback on your business and raise red flags if necessary to prevent situations from getting out of control.
Secondly, an ORM helps your business by helping to manage situations that do occur and reflect your business in a negative light.
Thirdly, a reputation manager online can also help to rebuild your company or brand reputation online if you have already been hit by less than kindly online reviews or feedback.
What Happens if You Don’t Hire an Online Reputation Manager For Your Company?
If you don’t invest in an online reputation manager you face a number of obstacles and potential problems.
Without an ORM you will have to monitor online feedback and comments on your business yourself or employ a member of your staff to do it for you. If you don’t monitor your online feedback things can quickly get out of hand. If you have an existing employee do it for you, they are spending time away from your business doing a job that they aren’t trained to do. If you’re going to pay someone to monitor your online reputation, why not pay someone who has the tools and knowledge to do so professionally?
Looking to Hire an ORM for Your Business?
Are you looking to hire someone to manage your online reputation for you or for someone to manage your entire presence online?
If you don’t want to trust your company reputation in the hands of an amateur and would rather have the professional services of an experienced ORM, pick up the phone and give me a call. With years of experience with small businesses, entrepreneurship, and reputation management online, I can help you to portray your business in a positive light and increase your bottom line while maintaining current clients too!
Claim your free consultation today by calling me toll-free at 727-475-6460!