When I take on your online management for bed and breakfast tasks, I work endlessly to ensure that the online portrayal of your business by others is an accurate reflection of the care that you put into running your bed and breakfast. I use a variety of tools to do this, including:
Online Presence Manager for Bed and Breakfast (B&B)
An online presence manager for bed and breakfast destinations is a necessary part of building a successful B&B business. Unfortunately, it’s something that too many bed and breakfast owners neglect and without attention, it’s something that can very quickly lead to the downfall of your B&B business.
As a bed and breakfast in the age of technology, what others are saying about your B&B business online can make or break your business. This is why it’s important to have an experienced bed and breakfast OPM service like us on your team to manage how your online reputation reflects on your B&B.
Online Presence Management Services (OPM Service) include:
- Regularly monitoring review websites, professional databases, and online forums for mentions of your bed and breakfast and responding to those mentions appropriately.
- Interacting with individuals who take the time to recognize your business through comments and feedback reinforcing your image as a hands-on business.
- Creating and sharing custom-written blog posts and articles designed to interest your audience, target relevant new visitors to increase your traffic and create a trustworthy reputation as an authority business.
- Networking via social media to increase your exposure so that your name becomes a recognizable one.
- Creating and curating your Google Business Profile so that you are recognized as a legitimate business.
- Customizing and curating your AdWords PPC marketing campaigns to make the most of your advertising budget and increase your traffic.
- Search engine optimizing your website content and design for relevant keywords.
In combination with a handful of other techniques, these online presence management tactics create a fair depiction of your bed and breakfast that represents your dedication to customer satisfaction.
Search Engine Optimization (SEO)
A complete assessment of your website will be done to pinpoint which factors contribute to your current website rankings. I then begin improving your website health with proven white hat (Google suggested) search engine optimization tactics.
- Competitor Analysis & Monitoring
- Image Optimization
- Keyword Research & Strategy
- Link Building Strategy
- LocalSEO for Local Dominance
- On-page & Off-page Optimization
- Search Engine Optimized Unique Content
An average of 98% of our clients see Page 1 Google results within 3-months.
Local SEO & Citation Monitoring
When it comes to dominating your local search area, I have the formula. I’ve been optimizing small business websites for Local SEO before there was such a thing. As your Online Presence Management service provider, I will monitor your Directory listings and leverage a keyword and keyphrase-rich strategy to drive your rankings for your business up on major search engines.
- Local Business Citations Optimization & Management (i.e. Google Business, Bing Places, Facebook, Yahoo!, Yelp!, etc.)
- Local Keyword & Keyphrase SEO Targeting
- Google Business Post Management
- Off-site Local SEO Building Strategies
Reputation & Reviews Management
The challenges that business owners face when trying to monitor and manage brand feedback and reviews online are forever growing.
As our online presence management service customer, I will not only monitor reviews about your business, I will respond to them for you too. And do so in a professional manner that represents your brand in a positive light.
- Monitoring of Your Business Name Online
- Reply to Google Maps Questions
- Reviews Monitoring & Management
Social Media Management
As if online presence management isn’t time-consuming enough, there’s the oh so very important component of social media management to press your time even more. Not only is social media another huge time demanding aspect of online presence management, it’s also an aspect that is constantly changing. Which means you need to invest even more time in staying abreast of these changes.
- Content Scheduling & Management
- Social Media Account Creation
- Social Media Optimization (SMO)
- Social Media Profile Management
- Post Updated to Your Social Media Accounts
- Monitor Your Social Media Accounts
- Interact/Reply to Followers[/expand]