As an online presence manager for bars, I work with bars around the nation who want to gain more control over how their business is represented through various digital outlets. In such a competitive industry a bar or club owner can find it hard to get an advantage over the competition, but with the right resources, it is possible.
A reputable online presence manager can help to shape the way that your business is portrayed online. Not only that, but they can multiply the impact of your current marketing campaigns by growing your search engine authority, expanding your social network reach, and creating more personable relationships with your bar’s followers.
Managing a bar’s online presence is part advertising, part marketing, part development, part design, and (a large) part experience. Using a range of tools and skills, a presence manager for your bar can put all of these skills to use for you. Some of the tools that I use to pull together the ultimate OPM package for my bar clients include:
- Tracking activity on popular professional databases review websites, and online forums that relate to your bar and managing that activity appropriately.
- Monitoring feedback and comments left for your bar by clients and responding to them in a personable but professional manner to let your clients know that you are actively listening!
- Frequently writing and sharing unique content pertaining to your bar, your town, local events, and specials you are currently offering to attract and engage potential patrons.
- Designing a fully responsive yet visually appealing website design that properly reflects the atmosphere of your bar while also remaining professional and technology-compatible.
- Maintaining active social media networks by interacting with current followers and promoting network growth to improve your business exposure and demonstrate active involvement in the lives of your loyal patrons.
- Developing and making use of your Google Business Profile to create a presence in one of the largest business networks online today as well as to establish your business as a recognized establishment of authority.
- Utilizing keyword optimization tools to magnify the impact of your AdWords PPC marketing campaigns to provide you with the most efficient use of your AdWords budget and managing those campaigns for maximum results.
- Search engine optimization of your website and your website’s content for optimal search engine spidering so that your potential patrons can easily find your business based on specific key terms.
Utilizing these various tools as a multi-pronged approach to your bar’s online presence allows me to target various diverse audiences and create a solid online reputation for your bar.