Clearwater SEO Company On 7 Big Mistakes You’re Making

Unfortunately, we see many of our clients after things don’t quite go to plan. This tends to happen after small business owners read a few articles on SEO or see how much most boutique companies charge for SEO work, and decide that they can do it themselves. The problem is that the couple of articles that they read barely scratched the surface of SEO (and there’s no guarantee that they were written by a reputable source!). This leaves business owners flailing if they’re lucky and damaging their search engine presence if they’re not.

Bottom line – If it’s not your area of expertise, leave it to someone who does specialize in that area.

Photo was taken from the Marina Cantina rooftop.

Have a neighbor or friend who claims to know SEO? Been referred to an “SEO expert” by someone who knows absolutely nothing about SEO? This is what we mean by “taking their word for it”. Yes, there is a chance that “they” are good at their job, but there’s also a chance that they’re not. The problem? They’re certainly not going to tell you that they’re terrible at their job! They want your money so they’re going to tell you just about anything that you want to hear. As you can imagine, this doesn’t always work out well for the business owner.

Bottom line – Read business reviews before you hire, find out from actual clients what type of work a company can do for you.

Photo was taken at Frenchy’s South Beach.

We get it, you keep hearing people harp on about SEO and you’re not so much of a technical person. You want to run your business the way that you always have and you’re happy enough with the 500 visitors that you get to your website each month… The truth is, though, that we live in a technological age. There is absolutely no escaping how crucial SEO is to the success of your business online and unfortunately, 500 website visitors a month just isn’t going to keep your business afloat like it used to.

Bottom line – SEO is a necessity and technology isn’t going anywhere, so rather than ignore it, go with it and get the most out of your business’s online presence.

You may also like: SEO Service Clearwater, FL

Photo was taken at Shepard’s, Clearwater Beach, FL.

Instead of DIY, many business owners turn to their employees for SEO work. Employees who were hired to do another job entirely. So these employees are now not only working their own jobs, but they’re also taking on a job that they don’t know how to do either. Even if they do know how to do the job, there’s another issue to consider – representation. Whenever someone represents your brand online, they are an ambassador and unless you have COMPLETE control of what is being said and done by that ambassador, there is always a potential for a bad outcome. You’ve seen it in the news before – “So and So fired from Such and Such for their comments on This Thing”. Don’t let that be your business.

Bottom line: Keep your online brand professional by having a single, trained professional represent you.

Now, we’re not saying that you shouldn’t anticipate change, but when it comes to search engine algorithms, there is just no anticipating anything. Even if you know that a change is coming to the Google search engine algorithm, NO ONE but those who work for Google knows what that change will entail. So, the next time you read a blog article that forecasts that the next Google algorithm update will include A, B, and C, just wait to find out for yourself what that update is all about before you make any changes to your current approach.

Bottom line: Don’t make changes to your SEO practices based on guesswork, only change your approach when you KNOW what those changes are (which means once the update has been released!)