As we head into 2023, the most popular question business owners are asking is, “How do I improve online presence for my business?“.
Improving your online presence is one of the most important things you can do to ensure that you’re ready to take full advantage of the economic opportunities created by Internet growth in the next decade. In fact, this may be one of the best ways to boost your earnings in the coming years. But what are some of the best ways to improve your online presence?
Here are 14 simple ways to improve online presence for your small business in 2023 and beyond.
How to Improve Your Business’s Online Presence in 2023
1) Get involved in the community
One of the best ways you can improve online presence is by getting involved in your community. If you’re a member of an organization, offer your expertise and volunteer to help. If you don’t belong to any organizations, find one that’s close to what you do and reach out. You’ll gain valuable connections and build relationships with people who are looking for someone like you.
2) Create interesting and interactive content
Creating interactive content is a simple way to improve online presence. When people are engaged with your content, they are more likely to share it and stay on your site longer. You can create interesting and interactive content by taking advantage of emerging technologies like virtual reality (VR), artificial intelligence (AI) and augmented reality (AR).
For example, you could create VR experiences that allow people to interact with objects or places in the real world from their own homes. Movies and television shows have been using these types of effects for years and now it’s time for websites to catch up!
A great example of how AR could be used for marketing purposes is an app called Ikea Place which lets you preview furniture before purchasing it from the retailer. The app uses AI technology to make product placement easy for shoppers. Once the customer finds something they want, they just point their phone at the spot where they want it placed and upload a photo of what the room will look like with all the new furnishings. Ikea Place even tells customers if something doesn’t fit right into where it should go based on existing pieces in the room.
3) Host events or webinars
Hosting events and webinars is a great way to improve online presence. As you get more people interested, you will gain visibility on the internet.
With increased visibility comes increased traffic, which means more opportunities for your business.
4) Leverage social media
You can leverage social media sites like Facebook, Twitter, Pinterest, LinkedIn and Instagram to improve your online presence.
- Use social media sites like Facebook, Twitter and Instagram.
- Post consistently. – Interact with others on the network.
- Create a Facebook page for your business if you don’t already have one.
- Follow other companies in your industry or niche to see how they are using their pages.
Facebook pages are free and easy to set up and they’re where people go these days to look at what’s new from a company or person they know. Social media sites should be considered an important tool when it comes to marketing campaigns.
5) Optimize your website
Another way to improve online presence is to search engine optimize your website. Commonly known as, SEO. Search engine optimization isn’t something that can be learned overnight and often requires an online presence management specialist that can manage local SEO for your business.
Benefits of Hiring an SEO Manager One benefit to hiring an SEO manager is they have expertise with the Google algorithm and know what it takes to rank higher on the SERPs. They will help you find ways to increase traffic, conversions and boost brand awareness by developing content marketing strategies and pay per click campaigns. They’ll also maintain a strong social media presence across Facebook, Twitter, Instagram, LinkedIn etc., ensuring you are reaching customers where they are most active online.
6) Develop partnerships
Developing partnerships can be one of the most important steps for improving your online presence. This will allow you to use other people’s audiences to build your own by working with influencers, as well as give you access to their audiences. Partnering up with a company that specializes in SEO and web design will also help improve your online presence because they will know what kind of content and how much of it you need.
7) Invest in digital marketing
Technology is changing the way we do business, and digital marketing will be more important than ever in the coming years. Investing in digital marketing now will help you stand out from your competitors and attract customers who will appreciate your online presence.
8) Add a Blog Section to Your Website
Add a blog to your website to improve your online presence. With a blog, you can share what you know with the world and increase customer engagement. You can also get input from others about topics that you may not be an expert on.
9) Set Up a Google Business Profile
Setting up a Google Business Profile will improve your online presence by making it easier for customers to find you. Google is the most used search engine and this can be seen as an opportunity or a drawback, depending on how you use it. If people are searching for your business and they cannot find you, they will likely go elsewhere.
However, if they do find you then their trust in your company increases. People would prefer to do business with those who can be found more easily than those who are hidden away from them. So set up a Google Business Profile and begin posting content on a weekly or even daily basis.
10) Stay up-to-date with technology
It’s important to stay up-to-date with the newest technology if you want to improve your online presence. The internet is constantly evolving and it’s vital that you keep up with these changes.
There are a variety of ways to do this, such as getting an RSS feed reader or using social media. Social media, such as Facebook and Twitter, will allow you to automatically post updates about your business or recent blog posts so that people will be notified when new content is available.
11) Leverage YouTube & Rumble
YouTube will be a key way to share your message and help with improving online presence. YouTube is an extremely popular platform and has a large international audience. You can also use YouTube live-streams, which are often more natural than other platforms like Facebook Live.
A YouTube channel will allow you to upload videos that are relevant to the business you’re starting and will encourage more content sharing by customers.
12) Start a Podcast
If you’re a business owner, it’s important to stay on top of how your industry is evolving. Staying relevant and current will help improve your online presence. One way you can do that is by starting a podcast. Podcasts are an interesting and engaging way for business owners like yourself to connect with potential customers and share your expertise.
A podcast episode usually consists of about 30 minutes of content so you don’t have to worry about spending a ton of time every week maintaining it.
Podcasts also offer listeners the opportunity to ask questions and interact directly with the host. This means more people are going to find out about what you do and potentially even reach out because they want your advice or product!
No matter what kind of business you’re in, there’s something out there that could be helpful or informative to someone else who has a need similar to the services your business provides.
13) Leverage LinkedIn Business Page
LinkedIn is a powerful tool. When you create a LinkedIn business page, you are leveraging their network of users and their search engine.
With LinkedIn, you will be able to reach current and potential customers alike. Here are 8 simple ways that you can improve your online presence with LinkedIn:
1) Create a company profile.
2) Join groups for networking opportunities.
3) Search for relevant companies and organizations for collaboration opportunities.
4) Share valuable company information on your company page.
5) Update your status about company events.
6) Add professional-looking photos of your employees and business to the site.
7) Get help from LinkedIn experts or certified trainers by signing up for live webinars or enrolling in training courses.
8) Use keywords as tags when posting updates so others can find them easily.
14) Always Leverage Keywords
Online presence is an important part of any business. To maintain a strong online presence, it is important to continuously improve your business’s online presence. There are many ways you can do that.
One way would be by leveraging keywords on blog posts, social media posts, and your business’s website. This will increase the likelihood of potential customers finding your content and ultimately converting it into a new lead or sale.
What are Keywords?
Keywords are words or phrases you would use when searching for a specific topic, product, brand or business. If your content is about online presence, you would want potential customers to be able to find you when they search for online presence. You do that by including keywords that have a high search volume and low competition. This will drive more traffic to your website and potentially convert into a sale or lead.
As you can see, there are many ways that you can improve your online presence. Whether it be by using a blog post or updating your social media posts, being consistent will help you reach your goals.
Remember, providing helpful information is one of the most important things that you can do in order to build credibility.
Building and working to improve online presence is no easy task. The learning curves of SEO and proper social media posting can be brutal enough to stop any business owner in their tracks. That’s where a professional online presence manager or management service can come in handy.
Online presence management services like Online Presence Manager, specialize in providing full-service turn-key solutions that will improve online presence and local search results for your business. This allows you to focus on running your business while our experts work on content creation, social media set up, social media posting, on-site & off-site search engine optimization, video creation, and website updates.
Focus your time and energy on doing what you do best which is running your business. Let an experienced and professional online presence management service improve your presence online. We offer affordable fixed-rate packages that are all-inclusive and get results! Book a Call now!