Business bartering is as simple as reaching out to a business owner and suggesting a business barter agreement that is mutually beneficial.
Exchanging products through a bartering system begins with reaching out to a business that offers a product or service that you are in need of and suggesting a mutually beneficial trade. If an agreement is made, that agreement becomes a binding contract by which each business owner agrees to fulfil their obligation.
Any number of products and services can be beneficial in the bartering marketplace, so never be afraid to propose a fair business to business trade.
Let’s look at a few examples…
Example: Jack owns a roofing company and would like a new search engine optimized website design so that his roofing business can be found on Google.
My SEO company retail location is currently in need of a roof repair – a service offered by Jack’s roofing company. So it would be a mutually beneficial bartering agreement for Jack and I to trade services.
Example 2: Kathie owns a bed and breakfast and would like someone to manage her website, social media pages, and improve her search engine rankings.
If the bed and breakfast is close in proximity to my location or if I frequently travel to the area on business, we may be able to come to a trade agreement.
Example 3: Marvin, a local electrician, would like online marketing for his new business.
My SEO retail location is scheduled for some renovation and I need new lighting fixtures installed. This is the perfect opportunity to barter!
It’s that easy!
The terms of a bartering agreement depend on the two parties involved. For example, at Online Presence Manager, we are open to considering all types of bartering options. For example, I may have recently broken a crown and need dental work. If a local dental clinic is in need of SEO services, it would be beneficial for me to barter with that clinic.
In this example, dental service is of personal benefit to me rather than direct benefit to my company.
Not all businesses are as flexible with their bartering agreements, however, and they may request only services or products of direct benefit to their business in exchange for their product or services.
The way we see it here at Online Presence Manager is that you never know until you ask! So if you have a bartering agreement in mind, don’t hesitate to reach out!