Digital reputation management is one of the most important aspects of maintaining a healthy online presence for your business, but what exactly does digital reputation management involve?
When we talk about online reputation management, some people think that we’re only talking about managing social media accounts. While managing social media accounts is certainly a part of DRM, there is much more to it than that.
The concept of DRM is the idea of shaping how a company is perceived by the public online. This involves crafting a strategy to shape that opinion which requires monitoring, activity, and curating a range of platforms including social media channels.
When we talk about a comprehensive approach, we mean that to successfully shape the public opinion of your business, we must pay attention to all avenues that can be used to influence how your business is viewed. This includes:
You may not think so, but your business website actually plays a considerable part in how your business is viewed by customers. Our digital reputation managers help you to manage this by…
Probably one of the hardest tasks to undertake for any business owner is monitoring and responding to reviews of their business online. There are a couple of reasons why this is troublesome for business owners – small business owners in particular. Firstly, it’s exceptionally difficult to remain detached and impartial when someone leaves a negative review of your business. This often results in disaster when business owners take negative reviews personally and then respond in a very unprofessional way that reflects poorly on their business. Secondly, reading, monitoring, and replying to online reviews of your business takes a very significant chunk of time out of the day. Most business owners just don’t have this time to give up and so their reviews and comments go unchecked which can mean disaster.
A reputable online reputation manager can help with this job by:
The web is a big wide world and it’s entirely possible for your business to be mentioned somewhere out in that big wide world and for you to have absolutely no idea about it. Fortunately, an ORM can assist with that too by:
The basic concept of ORM requires a lot of research and knowledge because done incorrectly, it can result in more harm than good. This is why it’s best to leave the job to the professionals while you keep your business running smoothly!
Could your business use a little help with digital reputation management? If so, Online Presence Manager can help. We have a team of experienced reputation management specialists who can build and manage your business reputation for your business.
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