Your business search engine rankings are the last thing that you want to see taking a nosedive as the new year gets underway. Unfortunately, a lot of small business owners are experiencing exactly this. Why are the rankings of so many small businesses dropping in 2018? Let’s take a look at just a few of the reasons…
5 Reasons Why Your Business Search Engine Rankings Will Drop in 2018
1. You’re Not Keeping Up With Trends
What’s currently trending in the news and in the world, in general, has a lot to do with how successful your search engine campaigns will be. If you fail to keep up with current trends and still have your site optimized for previous trends then your search engine rankings will suffer.
2. You Aren’t Maintaining Your Network
Networking with other people in your niche and making contacts with authorities within your industry is a huge contributing factor to your success online. If you slack on keeping up with your network of contacts then you aren’t going to reap the benefits of mutual relationships and your rankings will suffer.
3. You’re Not Actively Learning From Your Traffic
Another contributing factor to your search engine rankings and your traffic are the tweaks that you make based on existing traffic to your website. If you don’t spend the time to analyze who is visiting your site and what they are looking for, you can’t tweak your site to cater to what people are looking for in real-time.
4. Your Site STILL Isn’t Mobile Friendly
It’s 2018 and by now your website should be optimized to be responsive to desktops, tablets, and smartphones. If your site is not yet mobile-friendly expect to see your search engine rankings drop this year as competitors with responsive websites steal your customers.
5. You Aren’t Using Local SEO Tactics
Local SEO is crucial to the success of your business and if you aren’t using local SEO yet, you can expect to see your search engine rankings plummet this year. Local SEO is what drives customers to the door and your competitors are already using it to increase their rankings which means that if you’re not, they’re stealing your business.
Looking to Improve Business Search Engine Rankings?
If you could use a hand with improving your search engine rankings, give me a call. I offer all of my clients a free phone consultation to see how I can help to build their business back up and you’re no exception! Call me at 727-475-6460 today and let’s get started.
