ONLINE PRESENCE MANAGER FOR BREEDERS

Having owned and operated multiple successful businesses, I know how important it is to give potential clients a good first impression. With so much of the business we do these days being online, however, we don’t always have the control that we’d like over that first impression. Having a reputable online presence manager on your team allows you to take back some of that control and ensure that potential clients see the whole picture when searching for breeders like you.

How do I help to make sure that the true nature of your breeding kennel is represented? I have decades of experience in business presence management and during that time I have amassed a wealth of knowledge and professional tools to monitor, manage, and create online content that reflects your breeding kennel as a reputable authority.

Some of the tactics that I use to ensure that potential clients see “the full picture” include:

• Following professional databases and directories, monitoring online forums, and scanning review websites to ensure that these sites properly represent the caliber of your business.
• Scanning through comments and feedback left in regards to your breeding program and responding to or interacting with their authors on a regular basis.
• Composing unique, informative, and accurate custom-written content for your website and social network channels to engage your audience and bolster your position as an authority of your breed.
• Designing and implementing a website design that is reflective of the quality and professionalism that goes into your business while ensuring that it is compatible with current technology.
• Building your social media networks and regularly interacting with your followers to reinforce your kennel name as a household one. This also lets your potential clients know that you are involved directly with your breeding program and that you put forth the effort and time to get to know potential puppy parents.
• Developing and maintaining a Google Business Profile for your breeding kennel to incorporate your business as a part of one of the largest and most reputable business directories online.
• Creating, optimizing, and managing AdWords PPC marketing campaigns to feature your kennel as a reputable and featured breeder on their search results while you get to make the most out of your budget.
• Optimization of your website design and written content to make sure that they are readable by search engine spiders. This will make sure that potential clients know what services your kennel offers as well as the characteristics associated with your breeding program.

By combining these various features, I am able to create a solid online presence for your kennel that is representative of your professionalism, your quality, and your reputation.

Can I Manage My Own Online Presence as a Breeder?

Without putting too fine of a point on it, no. You wouldn’t expect me to have the knowledge of breeding and genetics that it takes to produce a sound litter of pups, I simply lack the knowledge. It’s the same principle when it comes to managing your kennel’s online image. I have the experience, the education, and the tools to get the job done, so why not focus your attention on your breeding program and leave the online realm to me?

Can I Afford an Online Presence Manager for Breeders?

Hiring an online presence manager for breeders for your breeding kennel is an investment in the reputation and success of your business. As such, it’s an investment that you can’t afford to miss out on. Yes, you will pay for OPM services up front, but the results of a successful campaign can increase your kennel’s activity tenfold and increase the caliber of your clientele.