Let’s begin with just about as basic as things can get – what exactly is Google Ads?
A Google product (obviously), Google Ads is a tool that allows you to pay for advertisement exposure. You pay for each click or conversion when your Google Ad is exposed. Essentially, we are talking about paying to have Google send web searchers to your website when they are looking for a product or service similar to yours. You can manipulate this traffic by investing your budget in certain keywords that are beneficial to your business and more likely to get you traffic. For example, if you sell Apples and live on Okracoke Island, you may bid on a term “Okracoke Island apples”. You set the amount of money that you wish to pay per click of your specified term and you set your budget.