Why Do You Need a Professional Web Design Service?
Why do you need a professional web design service when there are so many platforms available to build your own site?
It’s all about appearances.
Everybody and their mother has their own website these days and the majority of those websites are built and hosted on free services and platforms. What does that mean? It means that your audience is going to be able to spot a “do it yourself” website a million miles away.
I know what you’re asking yourself – “why does that matter?”
It matters because as a successful company, you need to present a professional front. Not only that, but you need to provide a website that isn’t branded by a free platform service, a website that has no glitches and is optimized to all browsers, and a website that presents a unique and memorable place on the web.
So yes, you could create your own website, but doing so will almost certainly cost you business by making your company look amateurish, cheap, and unwilling to put forth the effort that a professional company should.
Web Design is More Than Graphics
So, now you know why you should have a professional web design service create your company’s website for you, but do you know what a web designer should offer?
Isn’t a web designer just responsible for creating a visually appealing design for your site?
Not really. A web designer’s job is about more than putting together design elements, it’s about presenting your corporate identity. To do this, your web design company of choice must have a firm grasp on design concepts, but they also need to understand your company intimately.
What do I mean?
In order to appeal to YOUR business’s audience, in order to present YOUR product in YOUR industry, to stand apart from YOUR competition, a designer needs to have an understanding that most cheap design companies don’t offer. This understanding takes time and work that cheap outsourced designers don’t offer because their profit depends on quantity, not quality. And while that may be okay for a basic personal blog or mom and pop shop, it’s not the type of front you want to present for any professional business.