Hiring a Search Engine Marketing Manager Versus DIY
But can’t you do the same things for your own business? Why do you need to invest in a professional search engine marketing manager?
I’ve talked before about the benefit of making an upfront investment to put your business on the path to success versus avoiding that initial investment and having to correct your course as you go.
A professional SEMM has the experience that you are missing and the access to professional tools needed to market your business the right way the first time around. With these things, they can immediately begin increasing your online presence while maintaining a course for success based on blueprints developed through work with previous clients.
How does this compare to doing it yourself?
Your lack of experience and your limited access to professional tools to maximize your resources, mean that you are guaranteed to make mistakes.
Sure, mistakes are fine, they’re a part of the learning process, but when your online reputation is at stake, it’s hardly the time for learning. Mistakes are timely and costly when it comes to how others see your business, they hold the potential to destroy your business and that’s something that no small business owner can chance. So, rather than risking doing things the wrong way and having to patch up those mistakes as you go, why not immediately increase your profitability by doing things the right way the first time around?